Auchan: 2025 New Year Game “Spin Santa Claus”
As the New Year holidays approached, the Auchan hypermarket chain came to us with a brief: to develop a game mechanic inside their mobile app that would not only create a festive mood but also boost customer loyalty.
The core concept came together quickly — offer users the chance to help Santa Claus prepare presents and receive holiday bonuses in return. That’s how the “Spin Santa Claus” project was born, built around two mini-games with simple, easy-to-understand rules.
In the “Sorting” mini-game, players had to place presents into the right boxes, while in “Puzzle,” they assembled pieces of a New Year card. Each time a level was completed, Santa would trigger a colourful “spin” animation and hand out rewards: coupons, promo codes, cashback or Auchan express points. The mechanic was designed so that every level cleared delivered not just virtual fun but a real-world benefit.
The promotion ran throughout December 2025. To earn extra attempts and unlock more levels, users had to make purchases at Auchan — meaning the game mechanic directly drove conversion. End-to-end development of the solution took one month.
Campaign results
Average time spent in the game exceeded four minutes — a strong result for a mobile mini-game, confirming just how engaging the mechanics were. More than 80% of participants received promo codes and other rewards.
On average, each user performed two conversion actions to access paid attempts, demonstrating how effectively gameplay was integrated with shopping behaviour.
The project allowed Auchan not only to strengthen loyalty among its existing audience, but also to drive repeat visits to the app and physical stores during the crucial pre-holiday period.
